Google joins forces with Unity, extending ad reach to many more mobile games

More than half of all new mobile games are built on Unity's development engine, with 3 billion devices reached across both Android and iOS. That's an enormous potential audience just waiting to be served with high-quality advertising, something Google seems to have cottoned on to. Companies using Google's AdMob platform are getting access to Unity's vast catalog of mobile games after the two announced a new strategic partnership.

According to the development firm's Vice President of Advertiser Solutions, Julie Shumaker, almost 9 billion minutes are spent playing Unity games every day, with the ad potential largely untapped until now.

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Google joins forces with Unity, extending ad reach to many more mobile games was written by the awesome team at Android Police.

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