U.S. households embrace smart speakers with 24% owning at least one, Nielson study finds

Smart speakers are quickly becoming standard across U.S. households. My grandmother recently floored me when she demonstrated how she uses her JBL Link to play 60s music with Google Assistant. I was impressed because she was still learning how to Google, but here she was jamming out while making breakfast. That’s the moment I knew smart speakers were here to stay. Research from Nielson now confirms the sudden rise of this market category.

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U.S. households embrace smart speakers with 24% owning at least one, Nielson study finds was written by the awesome team at Android Police.

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