WhatsApp exec confirms the inevitable, says ads are coming to the app's 'Status' section

After a year of rumors and the departure of both co-founders, WhatsApp is officially getting ads. Vice-president Chris Daniels confirmed to Outlook India today that the days of an ad-free platform are numbered: "We are going to be putting ads in 'Status.' That is going to be [the] primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp."

The 'Status' section is WhatsApp's take on Instagram Stories, itself cribbed from Snapchat's core feature set.

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WhatsApp exec confirms the inevitable, says ads are coming to the app's 'Status' section was written by the awesome team at Android Police.

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