MoviePass is shutting down tomorrow, parent company hopes to find a buyer
"Get customers now, worry about making money later" is a prevailing mindset for tech startups. Sometimes that works, and sometimes you get a MoviePass. After MoviePass cut its all-you-can-watch movie theater subscription service to a tantalizing $9.95/month, it never quite managed to carve out enough of a profit to actually continue operating, and now the service is shutting down completely.
Helios and Matheson Analytics, the owner of MoviePass, put out a press release explaining that the public-facing service is shutting down tomorrow (September 14th) while the company looks for "a sale of the Company in its entirety, a sale of substantially all of the Company’s assets including MoviePass, Moviefone and MoviePass Films, a business reorganization or one or more other extraordinary corporate transactions."
MoviePass has been a blazing dumpster fire for the past year.
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