Google confirms Fitbit acquisition and hints at future own-brand wearable

A report from a few days ago suggested that Google's parent company Alphabet was in talks to purchase fitness tracker manufacturer Fitbit, and sure enough, an official announcement has just confirmed that the deal is going ahead. With confidence Wear OS seemingly at an all-time low, this latest news could signal that Google's wearable ambitions have some life in them yet.

According to a post by Hardware SVP Rick Osterloh on Google's blog, the company "has entered into a definitive agreement to acquire Fitbit." He goes on to say that this is an opportunity to invest in the future of Wear OS and also hints at plans to "introduce Made by Google wearable devices into the market." A Pixel watch has long been anticipated and was apparently on the cards back in 2016 before being scrapped.

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Google confirms Fitbit acquisition and hints at future own-brand wearable was written by the awesome team at Android Police.

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