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OnePlus unveils new brand visual identity

It's a subtle iteration rather than a radical redesign

A couple of days ago, OnePlus CEO Pete Lau revealed that the company would be changing up its visual identity with some fresh branding and the new logo is now live. It might not be immediately obvious to you what's new since it's a very subtle adjustment, but the logo has been modernized while the typeface has also been updated.

If you look closely at the "1" within the logo, it's now without the line at the bottom and the serif at the top exhibits a friendly curve.

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OnePlus unveils new brand visual identity was written by the awesome team at Android Police.



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